
Memory on my first day arriving sydney remains fresh.
i was lonely. the first friend i made here calls: frankie. i met her in the airport. and it costs 8 50.
3 years later, she’s still my bi-monthly friend & i dont feel close enough.
out of curiosity, i went to frankie’s blog.
About Frankie
F. is a girlie magazine that covers everything, anything.
too broad? not specific enough? who cares, i am no professional, all i want is something to read in my leisure time, and to enrich the quality of everything in my life. (or may be i could say frankie is a professional of a young women’s life, in precise.)
According to the site about us:
frankie magazine is a national bi-monthly based in Australia, aimed at 20-something women (and men) looking for a magazine that’s as smart, funny, sarcastic, friendly, cute, rude, arty, curious and caring as they are.
…(it) contained great affordable fashion, sweet art, interesting reads and
pretty photography.
It run and is written exactly by the same crew of the magazine, updated every single day. It covers the newest ideas the journalists come with, those ideas may appear in the coming mag, but usually they do not.
Design Elements
Honestly, i made the blog my homepage because it looks good.
♥ clean and simple, but interesting! ♥
attractive banners and moving pictures are used to keep readers curisous. (i admit i am an IMAGE person)
more importantly, things are grouped together in a tidy way, and you know where to go and where to search straight away. without thousands of images putting everywhere, sparkling anywhere on the blog, and you can never tell whether the image is a link or a sponsor or advertisment or header blah blah blah. (see a confusing example here)
Writting Style
all-rounded aspects of daily post to let myself explore what i like, as well as to keep myself open to everything. these posts are usually short, and always come with pictures (which is essential to me). you never want to read a 3000 words essay on screen, arent you?
writers use simple and relaxing way in their stories, because this is a blog for leisurement! not researching for uni, hey. i always think the journalists seems to talk directly to me while i was reading through the lines. they are just like my friends. esp benjamin law.
Readability & Usability
as i have mentioned, the blog is well organised.
it provides a serach engine to filter out specific elements that interests you, which i love using it. and it helps saving a lot of time, hey.
another thing that i love the blog is, they put music player on the blog.
which means, i can listen to songs that has mentioned in the feature of music composers. (instead of using our imagination to compose how the songs are like) i couldnt do so when i am with the magazine.
dont want any songs? no worries. you can always link to external sites when reading the post talking about that specific topic. how about a trailer for the film review? wider your horizon, guys.
a forum is made for discussion amongst readers, which makes the site much more functional, and thus, win a lot of extra readers for them.
i think this is clever to add those on as well: free downloads, wallpapers, faq and links. this makes readers feel like going to a site that take good care of them, providing all sorts of services and freebys.
Overall
the blog works really well with the magazine.
not overlapping of information, each serves its own function: magazine provides long detailed articles, whereas the blog gives updated brief news and let readers to explore the topic themselves. Since it encourages interactions amongst readers. it makes people keep coming back for updated informations.
one more important point is, i firmly believe that the blog is as good as the magazine. sometimes better, since it allows to listen to the music the article talks about. or we can get to see the trailer right after we read ther movie review. and it calls, multifunctional :)
i tried to create a blog like such, but there’s no way for me to have so many function in my blog, no body’s gona participate it in, right? but still, it inspires me to write my blog in an relaxing way, using funny simple words to make people feel like im speaking to them as a close friend.

okay, now. enjoy the blog, enjoy your quality life.